PRIVACY & COOKIE POLICY
Effective Date: October 6, 2026
Website: ExtremeProductLine.com
Business: Payback Products, LLC
Payback Products, LLC ("Payback Products," "we," "us," or "our") respects your privacy and is committed to protecting your personal information.
This Privacy & Cookie Policy explains what personal information we collect, how we use it, how we protect it, when we share it, how cookies and advertising technologies are used, and the privacy rights available to you under applicable law.
This policy applies to ExtremeProductLine.com and our online store operated through Ecwid.
1. INFORMATION WE COLLECT
Depending on how you interact with our Website and business, we may collect:
Name
Business or company name
Billing address
Shipping address
Email address
Telephone number
Account information
Order and transaction information
Product inquiries and customer-service communications
Information submitted through contact, quote, or other forms
IP address
Browser and device information
Operating system
Website pages visited
Approximate location information
Website usage and interaction information
Cookie identifiers and similar technologies
Advertising and marketing identifiers, where permitted
If you purchase products from us, payment information may be collected and processed by our payment processor. We generally do not store complete credit-card numbers on our own systems.
2. HOW WE USE YOUR INFORMATION
We may use personal information to:
Process and fulfill orders
Process payments
Arrange shipping and delivery
Provide quotations and product information
Respond to customer-service requests
Communicate with customers
Maintain customer accounts
Send order confirmations and other transactional communications
Send marketing communications where permitted
Operate and maintain our Website and online store
Improve our products and Website
Analyze Website traffic and performance
Measure advertising effectiveness
Conduct remarketing and advertising where permitted and authorized
Detect and prevent fraud, abuse, or unauthorized activity
Maintain business, tax, and financial records
Comply with applicable laws
Protect our rights and property
Establish, exercise, or defend legal claims
We do not intentionally use personal information for purposes incompatible with those described in this policy unless permitted or required by law.
3. LEGAL BASES FOR PROCESSING – GDPR
If you are located in the European Economic Area ("EEA"), United Kingdom, or another jurisdiction where the GDPR or similar privacy law applies, we process personal information only when we have an appropriate legal basis.
Depending on the circumstances, the legal basis may include:
Contract
Processing necessary to fulfill an order, provide products or services, process payment, ship merchandise, or otherwise perform a contract with you.
Legal Obligation
Processing necessary to comply with applicable laws, tax requirements, accounting requirements, court orders, or other legal obligations.
Legitimate Interests
Processing reasonably necessary for legitimate business purposes, such as Website security, fraud prevention, customer service, business administration, improving our services, and protecting our legal rights, provided those interests do not override applicable privacy rights.
Consent
Processing based on your consent where consent is required, including certain cookies, analytics, advertising, remarketing, and marketing activities.
Where processing is based on consent, you may withdraw your consent at any time.
4. GDPR PRIVACY RIGHTS
If the GDPR applies to you, you may have the right to:
Be informed about how your personal information is processed
Access your personal information
Receive a copy of your personal information
Correct inaccurate or incomplete information
Request deletion of your personal information
Request restriction of processing
Object to certain processing
Receive certain personal information in a portable, machine-readable format
Withdraw consent where processing is based on consent
Object to certain direct marketing
Receive information about certain automated decision-making and profiling
The right to deletion is not absolute. We may retain information when necessary or permitted to comply with legal obligations, complete transactions, maintain required records, resolve disputes, prevent fraud, or establish, exercise, or defend legal claims.
The European Commission identifies these rights, including access, rectification, erasure, restriction, portability, objection, and rights concerning automated decision-making, as core GDPR rights.
You also have the right to lodge a complaint with an appropriate data protection supervisory authority.
5. U.S. PRIVACY RIGHTS
Privacy laws vary among U.S. states.
Where applicable, we will honor rights provided by federal, state, and local privacy laws, including applicable comprehensive state privacy laws.
Depending on the law applicable to you, these rights may include:
Right to know what personal information is collected
Right to access personal information
Right to obtain a copy of personal information
Right to correct inaccurate information
Right to request deletion
Right to restrict certain processing
Right to object to certain processing
Right to opt out of certain targeted advertising
Right to opt out of certain sales or sharing of personal information
Right to obtain personal information in a portable format
Right to withdraw consent where applicable
Right to appeal certain privacy-request decisions
Right not to receive unlawful discrimination for exercising privacy rights
These rights may be subject to legal exceptions.
6. CALIFORNIA PRIVACY RIGHTS
If you are a California resident and applicable California privacy law applies to you, you may have additional rights under the California Consumer Privacy Act ("CCPA"), as amended by the California Privacy Rights Act ("CPRA").
These may include rights to:
Know what categories of personal information we collect
Know the purposes for which information is used
Know the categories of sources from which information is collected
Know the categories of third parties to whom information is disclosed
Access personal information
Correct inaccurate personal information
Request deletion of personal information, subject to exceptions
Opt out of certain sale or sharing of personal information
Limit certain uses and disclosures of sensitive personal information
Receive equal treatment for exercising applicable privacy rights
California's privacy laws also recognize Global Privacy Control ("GPC") as a mechanism for communicating an opt-out request concerning sale or sharing where applicable.
Sale or Sharing of Personal Information
Payback Products, LLC does not sell personal information for money in the ordinary course of our business.
However, certain online advertising and analytics activities may constitute "sharing" or another regulated disclosure under California law even when no money is exchanged for the information.
Because we use online advertising and analytics technologies, including Google and Meta technologies, California residents may have the right to opt out of certain forms of targeted advertising or sharing where applicable.
Where required, we will provide an appropriate opt-out mechanism and honor applicable Global Privacy Control signals.
7. COOKIES AND SIMILAR TECHNOLOGIES
Our Website uses cookies and similar technologies.
These technologies may be used for:
Necessary Website Functions
Necessary cookies may support:
Shopping-cart functionality
Checkout
Customer sessions
Website security
Basic Website functionality
Remembering privacy and cookie preferences
Analytics
We use Google Analytics to help understand Website traffic, visitor interactions, Website performance, and other statistical information.
Advertising
We use Google Ads and related Google advertising technologies to measure advertising performance and, where permitted, support advertising and remarketing.
Meta/Facebook
We may use the Meta Pixel and related Meta advertising technologies to measure advertising performance, understand Website activity, create audiences, and support advertising or remarketing.
Remarketing
We may use remarketing technologies to show advertisements to people who have previously interacted with our Website or products.
These technologies may involve the use of cookies, advertising identifiers, or similar information.
8. COOKIE CONSENT
When you visit our Website, we provide a cookie-consent mechanism that allows you to accept or decline non-essential cookies and similar technologies.
Where required by applicable law, non-essential analytics, advertising, personalization, and remarketing technologies will not be used until the required consent is obtained.
You may change your cookie preferences later through the available cookie settings.
Your cookie choice should be respected by the applicable tracking technologies.
For users in the EEA, our consent system is intended to communicate your choices to applicable Google advertising and analytics technologies.
Google states that websites using Google Analytics and Google Ads should obtain user consent where required and communicate consent signals through an appropriate consent solution.
9. GOOGLE ANALYTICS AND GOOGLE ADVERTISING
We use Google Analytics and Google advertising services.
These services may collect information about Website visits and interactions, including information associated with cookies, advertising identifiers, device information, and Website activity.
Depending on your consent and applicable law, information may be used for:
Website analytics
Conversion measurement
Advertising measurement
Audience creation
Remarketing
Personalized advertising
Google's Consent Mode provides mechanisms for websites to communicate user consent choices to Google and control analytics and advertising-related storage and processing.
Where required, we will obtain the appropriate consent before enabling applicable advertising or analytics functionality.
10. META/FACEBOOK PIXEL
We may use the Meta Pixel and related Meta technologies.
These technologies may help us:
Measure advertising effectiveness
Understand Website activity
Measure conversions
Create advertising audiences
Perform remarketing
Deliver or measure relevant advertising where permitted
Where required by applicable law, we will obtain consent before activating non-essential Meta tracking technologies.
Meta may process information according to its own privacy policies and terms.
11. ECOMMERCE AND ECWID
Our online store is powered by Ecwid.
Ecwid and its service providers may process information necessary to provide ecommerce functionality, including:
Shopping-cart information
Customer sessions
Checkout information
Order information
Shipping information
Payment-related information
Store preferences
Security information
Cookie-consent information
Ecwid may also support integrations with analytics, advertising, payment, and other third-party services.
The specific cookies and services used on our Website may change as we add, remove, or modify Website features and integrations.
12. INFORMATION SHARING
We may share personal information with service providers that help us operate our business, including providers involved in:
Ecommerce
Website hosting
Payment processing
Shipping and fulfillment
Customer support
Email communications
Analytics
Advertising
Remarketing
Information technology
Data storage and backup
Fraud prevention
We may also disclose information:
When required by law
In response to lawful governmental requests
To enforce agreements
To protect our rights or property
To protect customers or others
To prevent fraud or abuse
To establish, exercise, or defend legal claims
If Payback Products, LLC is sold, merged, reorganized, financed, or otherwise transferred, personal information may be transferred as part of that transaction, subject to applicable law.
13. INTERNATIONAL DATA TRANSFERS
Payback Products, LLC is located in the United States.
Your personal information may therefore be processed, stored, or transferred to the United States or other countries.
If you are located in the EEA, United Kingdom, or another jurisdiction with restrictions on international data transfers, we will use appropriate legally recognized safeguards where required.
14. DATA RETENTION
We retain personal information only as long as reasonably necessary for the purposes described in this policy.
Retention periods may depend upon:
The nature of the information
The purpose for which it was collected
Whether you have an active customer relationship
Legal and accounting requirements
Tax requirements
Fraud-prevention requirements
Dispute-resolution requirements
Legal claims
When personal information is no longer reasonably necessary and no legal or legitimate reason requires its retention, we will delete, destroy, or appropriately anonymize it.
15. DATA SECURITY
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.
However, no Internet transmission or electronic storage system can be guaranteed to be completely secure.
16. MARKETING COMMUNICATIONS
We may send marketing communications where permitted by law.
You may unsubscribe from marketing emails by using the unsubscribe link contained in the communication or by contacting:
info@extremeproductline.com
Unsubscribing from marketing communications does not necessarily stop transactional or service-related communications, such as order confirmations, shipping notices, or customer-service communications.
17. CHILDREN'S PRIVACY
Our Website is not directed toward children under 13, and we do not knowingly collect personal information from children under 13.
If you believe that a child has provided personal information to us, contact us at:
info@extremeproductline.com
18. THIRD-PARTY WEBSITES
Our Website may contain links to third-party websites or services.
We are not responsible for the privacy practices, security, or content of third-party websites.
You should review the privacy policy of any third-party website before providing personal information.
19. YOUR PRIVACY REQUESTS
You may request access, correction, deletion, portability, restriction, objection, withdrawal of consent, or other privacy action where applicable.
Submit a request through our Privacy Request Center or contact:
Payback Products, LLC
Customer Service
Email: info@extremeproductline.com
Phone: 715-944-8950
We may need to verify your identity before fulfilling certain requests.
We will respond within the time required by applicable law.
For GDPR requests, the applicable response period is generally one month, although permitted extensions or exceptions may apply. The European Commission states that GDPR privacy information must be provided in a concise, transparent, intelligible, and clear manner.
20. PRIVACY REQUESTS AND DELETION
You may request deletion of personal information where applicable law gives you that right.
Deletion is not absolute. We may retain information when necessary or legally permitted to:
Complete a transaction
Provide a requested product or service
Comply with legal obligations
Maintain required business records
Detect or prevent fraud
Resolve disputes
Establish, exercise, or defend legal claims
Protect our legal rights
Where complete deletion is not legally or technically possible, we will take appropriate steps consistent with applicable law.
21. GLOBAL PRIVACY CONTROL
Where required by applicable law, we will honor recognized browser-based privacy signals, including Global Privacy Control ("GPC"), for applicable opt-out requests.
California recognizes GPC as a mechanism for consumers to communicate an opt-out request concerning the sale or sharing of personal information.
22. PRIVACY COMPLAINTS
If you believe we have not handled your personal information appropriately, please contact us first:
Payback Products, LLC
P.O. Box 805, CHIPPEWA FALLS, WI 54729
Customer Service
info@extremeproductline.com
715-944-8950
If the GDPR applies to you, you may also have the right to lodge a complaint with the data protection supervisory authority in the country where you live, work, or where you believe an infringement occurred.
23. CHANGES TO THIS POLICY
We may update this Privacy & Cookie Policy from time to time to reflect changes in our business, Website, technology, service providers, or applicable law.
The current version will be posted on ExtremeProductLine.com with the effective date shown at the beginning of this policy.
24. CONTACT INFORMATION
Payback Products, LLC
P.O. Box 805, CHIPPEWA FALLS, WI 54729
Customer Service
Email: info@extremeproductline.com
Phone: 715-944-8950
Website: ExtremeProductLine.com
COOKIE SUMMARY
For convenience, the following summarizes the principal categories of technologies that may be used on our Website:
Technology - General Purpose
Consent - Where Required
Ecwid Store, cart, checkout, sessions, functionality -Necessary functionality generally does not require optional-cookie consent.
Google Analytics - Website analytics and measurement - Yes, where required.
Google Ads - Advertising, conversion measurement, remarketing - Yes, where required
Meta Pixel - Advertising measurement, audiences, remarketing - Yes, where required
Remarketing - Advertising to previous Website visitors - Yes, where required
Other third-party tools -Analytics, advertising, security, functionality - Depends on purpose and applicable law
The actual technologies operating on our Website may change over time.
END OF PRIVACY & COOKIE POLICY
COOKIE SETTINGS: Available through our Website cookie-consent mechanism
Copyright © 2026 Extreme Product Line - All Rights Reserved